Wrap FAQ’s

Vehicle wraps can take many shapes, colors and sizes. A full wrap covers the entire surface of the car or vehicle. A partial wrap covers only a specific portion of the vehicle and uses the vehicle’s paint scheme as the backdrop for the full design. Vehicle wraps are created with pressure sensitive vinyl materials (it is basically a giant decal/sticker) that the installer conforms to the shape of your vehicle. They can be done in solid colors as a paint replacement or we can digitally print designs on the vinyl to really make your vehicle stand out.
While there may be more details that go into a wrap, we have broken down the key points to understand about the entire wrap process.


  1. CONCEPT – It all starts with a concept. Many times customers will come to us with an idea already that we just need to execute, while other times it is left up to us and we can guide you through the entire process.

  2. DESIGN – After a concept has been established we can move forward to the design phase of the vehicle wrap. It is best to fill out one of our Creative Brief packets to narrow down exactly what you are looking for in order to save time and unnecessary revisions. Once you have decided on the final design, we can move forward with the final proofs and have them signed off on to proceed with production.

  3. PRODUCTION – All our vehicle wraps and fleet graphics are digitally printed at our facility in South Amboy, NJ. We use the latest printing technology available to produce high resolution graphics with phenomenal color reproduction and clarity. In the production stage the workflow is quite simple.
    a. Final artwork is moved from pre-press to the RIP (Raster Image Processor) that will determine everything about the job and the way it will print.
    b. Printing.
    c. Lamination. This is where the graphics will receive their over laminate for protection against UV light and other elements that would reduce the life of the graphic. Several finishes are available such as matte, satin, luster and gloss.
    d. Finishing. The graphics will be trimmed accordingly and will also be contour-cut if necessary during this particular project.


  4. INSTALLATION – After the graphics are produced we will schedule an installation time for you to bring the vehicle to our facility for the graphic installation. Ideally the best case scenario is when the vehicle can be washed and dropped off the night before, however we realize this is not always possible or practical so we do try and work with you to fit your schedule without any interruption or downtime.

  5. AFTERCARE – Now that the vehicle wrap has been installed it is up to you to keep it looking great. Please browse our resources page for more information on how to protect and care for your wrap in order to further extend the life of your investment.
A quick comparison in typical advertising mediums suggests the following:

  • Radio attracts 900,000 listeners in six weeks with 10 to 12 30-second spots.
  • Valpak mailings offers a reach of 600,000 with 100,000 addresses per drop and your client is just one of many advertisers included in the packet.
  • Direct mail reaches 20,000 names with one post card mailer.
  • Seven city buses get 600,000 impressions in two months.
  • Billboards receive 700,000 impressions in one month.
  • An ad in the yellow pages can cost up to $15,000 per year‚ with your competitors listed right there next to your ad. The same is true for pay-per-click advertising‚ at an even higher cost per month.
  • Vehicle wraps have the potential to garner thousands of impressions each day, they routinely last up to three years and cost, on average, between $2,000 and $4,000 for a standard vehicle which is a one time cost.

Multiple studies have measured the impact of advertising, and 96% of RYP & Becker Group respondents commented that vehicle advertising, has the most impact out of all outdoor advertising mediums. The strength of vehicle wraps has not gone unnoticed:

  • ARD Ventures, a venture capital firm, has studied the phenomenon of wrapped vehicles and estimates that a single vehicle’s advertising message is viewed by motorists and pedestrians as many as 70,000 times per day.
  • Outdoor Advertising Magazine states that outdoor mobile media billboards have a 97% recall rate, and 99% of survey respondents think mobile advertising is more effective than traditional outdoor advertising.
  • 3M and the American Trucking Association noted 91% of the target audience notices the text and graphics on truck advertising, and the Traffic Audit Bureau notes that on local routes, monthly impressions range from 1 to 4 million hits.
  • The Ad Agency RYP & Becker Group completed the 3M Mobile Media Advertising Case Study in 2011 with the following findings: 97% of survey respondents recalled the ad, 98% thought the advertising created a positive image of the advertiser, and 96% believed fleet graphics had greater impact than billboards.
We have heard very positive feedback from our customers regarding how their business increased after wrapping their vehicles. We have even had a customer tell us that they received a call on the way home from our facility after picking up their newly wrapped vehicle. While generating impressions is fantastic, converting those impressions to paying customers is the goal.

There is no “average” ROI with vehicle wraps as every customer has their own market and might not drive in the same routes or areas as someone else. However with a great design and a few simple tricks to track your metrics you can definitely figure out how well your ad dollars are doing.

  1. Setup a toll free number or dedicated number just for your vehicle wrap ads. Only use this number on your wrapped vehicles. Many VoIP providers have very robust systems that will show you detailed analytics of your calls.
  2. Dedicate a special domain name (or short link) to your wrapped vehicles. You can set it up so it forwards/redirects to your main company page but this way you can track the visitors viewing your site and know where the traffic came from.
  3. Include a QR code that upon scanning takes you to a dedicated landing page on your site. On that landing page you can track all of the specific metrics and what the visitor does and see what information they were looking for.
  4. Implement Near-field communication (NFC) tags/chips under specific parts of the wrap. You can even apply these under the QR code areas so that mobile users with devices that don’t currently have the capability to utilize NFC can view the same website.
  5. One other technique we have found that works with great success is running a special promotion or offering a discount code for your product or service and only using that on the vehicle wrap. If the customer is requesting this promotion or using this code you know where this customer came from.
The wrap materials we use are formulated with removable adhesive that does not harm your cars factory paint (vehicles with aftermarket/repair paint jobs will vary by quality and will need to be tested prior to wrapping). In fact, many people find that by wrapping their vehicle, it can assist in keeping a higher resale value of the vehicle due to the protective benefits of the vehicle wrap.
All of the long term vehicle wraps produced at Printed Pixel are installed using a high performance cast vinyl with a matching laminate. Different regions where the climate is more harsh than others will see weathering quicker then other regions where the climate is more stable year round. If you take care of your wrap like you would a high quality paint job you should have no problems and your wrap will last for many years. In most cases vehicle wraps will last between 3-5 years (depending on how they are cared for and the environment they are located in)
Wrap damage and motor vehicle accidents do occur and luckily repairing or replacing them can be done. Since there can be many variables to factor in we will need to see the vehicle in order to asses the best course of action. If the budget does not allow a full replacement we can sometimes do a spot repair where only the affected area is re-printed and installed. This is not always a possible solution and sometimes a full replacement is necessary.

If you are going through insurance to have the repairs done please make sure they factor in the cost of removing the existing graphics that are affected, the re-printed graphics and the installation of the new graphics and any overlay accents you might have had.

Vehicle wrap film is not translucent therefore you cannot see through it. With that being said, some lighter films such as white and light pearl colors can have a slight color shift on darker vehicles or colors with a rich paint color such as red. If you are unsure about a specific application please consult with one of our sales representatives so that they can provide you with the most accurate information.
Yes we can print window graphics on a perforated vinyl that allows you to see through the material while retaining the image on the outside. Please check local laws as they do vary. Typically only the rear and rear passenger windows are allowed to be covered.
Absolutely. On color change/paint replacement vehicle wraps the cost of the roof is included. On commercial vehicle wraps though, customers typically choose not to wrap the roof in order to save money in their budget (unless it is requested for an additional fee). If you have a commercial vehicle and use it in larger cities and metro areas it is a great idea to wrap it because it can be seen from higher locations providing additional exposure and impressions.
A painted plastic bumper can be wrapped without any problems. With that being said vehicle trim that is an un-coated textured plastic will likely have adhesion issues leading to failures down the road. It is best not to wrap these objects. Unpainted fiberglass bumpers also may face similar adhesion issues. These areas are not typically recommended to be wrapped and we cannot offer a warranty on these pieces. Chrome bumpers can be wrapped like any other finished surface as long as the chrome is not chipped and pitted. If the surface has blemishes it will show through the wrap film.
Wheels are not included in general wrap pricing. Some styles of wheels and hubcaps are able to be wrapped but it does vary by the design. We also have hubcaps that do not rotate with the wheels that are able to be wrapped. These are a nice addition when doing a commercial vehicle wrap as it adds increased advertising area. Please call or email us to inquire about this product.
If it drives, rolls, floats or flies we can usually wrap it. Contact one of our sales associates for details on your project.
This is usually not a problem. We can print and install graphic overlays, so that information may be removed or replaced if you need to change or update your car wrap. Additionally we could also edit the original files and reprint those sections of the wrap if you would like a more streamlined install without overlays.
Great question. Every vehicle is different and has its own set of challenges. Please plan on us having the vehicle a minimum of one full day in order for us to properly wrap your vehicle. Color changes and paint replacement wraps will take longer and will depend on the level of coverage. If the vehicle is dropped off the night before the scheduled install date this can save additional time.
The short answer is YES. While the protective laminate layer does offer some protection against UV, light scuffs and cleaning products; fuels and corrosive liquids like brake fluid will ruin the wrap and possibly the surface underneath. Special care must be taken when handling these products around your vehicle wrap. If they do manage to get on the vehicle wrap, wipe the affected areas down immediately and re-coat the wrap surface with one of the recommended protective care products.
We manufacture many types of vinyl signs and banners, as well as posters, POP displays and wall and floor graphics. If you don’t see it, just ask. Hopefully we may have answered any questions you may have had in our FAQs section.